Tuesday Recipe
Personal love for cooking and sharing recipes
Tori Ritchie; cookbook author, cooking teacher, and former Food Network host, came to us to design her new company identity “Tuesday Recipe” and website. Tori wanted to send a recipe every Tuesday to her adoring fans email inboxes so they could easily store and print them at anytime on any printer.
Tori’s philosophy about cooking is: simple, fun and easy to make — the design and website development was created and reflected around this strategy.
Tori felt that the hot pad was a universal symbol of cooking, simple yet functional. We extended this into the identity design of her logo.
Tuesday Recipe is about the personal love for cooking. We built in an integrated newsletter system that allowed Tori to easily copy and paste from her website into a newsletter template.
Saveur, "sites we love" in 2009
Tuesday Recipes started with a mere 200 subscribers 2 years ago and has grown over 3000+ newsletter fans today. In November 2009 Tuesday Recipe was awarded "Sites We Love" by Saveur.
The great thing about MOCD is they are creative and technically competent. Plus, they are fun to work with.
Tori Ritchie, Founder & CEO
Tuesday Recipe
